#1 Project Overview

Businessoo.com is an inteligent digital tool used for matching business.

Businessoo.com is an easy-to-use platforml you can acces via web or mobile, with whose help you can find, using your own language, offers and business matching, all over Europe.

Businessoo.com is product that addresses to three main category of clients
Business Owners : SME Owners, People who still involved in using tools for their businesses, People who search new business perspectives.
Connectors / Marketers : They need new markets and new opportunities for their company. They are in continuous search mode.
Dynamic Employees. Especially the selling and buying departments, people who are connected to information for their jobs, where they have targets in time, cost, efficiency.

The perfect client for Businessoo.com looks like this
~ a businessman or dynamic employee from a company in Europe
~ using or wanting to use the economic benefits created by European Union
~ open minded or moderate conservative regarding new business contacts
~ using the Internet or a smartphone
~ with real needs of selling a service or a product / buying a service or a product

[businessplan] [preview website] [ask for an invitation]

#2 The Product and the Innovation

Opportunity : In the last 10 years the Internet shaped our world and especially the way of small business act. Also, a new opportunity is rising the last years : mobile usage because of smartphones and high speed connexions. Europe has growth, has unified economically , and we have now buyers and sellers in many countries (24 languages).
Our intention is to connect business initiatives, using web and mobile, in a very simple product that is perceived as a “tool” for business by the users.

Product : The product is a platform for people representing enterprises, market needs or products, using their own native language connect(1) to find opportunities, (2) set alerts for business purposes and (3) promote products and services. Using Businessoo Tools © you get
- search results / bidirectional / allows you to find and to be found (BOO Multilanguage SmartSearch ©)
- alerts for your specific needs in terms of business (BOO Matching Clusters ©, BOO Word Bidding ©)
- addressability to an up2date database (you have to reconfirm your profile periodically)
Businessoo.com is an inteligent digital tool used for matching business

Innovation : The phrase that leads the entire project is “Keep It Simple !”, because when you innovate in the B2B world you tend to complicate the things. We choose to innovate in :
- UX (the user experience), Interactivity, Algorithms, Marketing, Technical
The real innovation for Businessoo.com is not in its shape, but in its soul and how-to, making it a real tool for its users. [businessplan]

#3 The Market

Importance and market tendencies :
Premises when calculating the market :
- We deal with people representing companies (Owners, Connectors, Buyers/Sellers)
- Our market is open to European SME, Artisans, Independent Activities as well as Big Companies.
- The market derives from online and mobile usage, trends that are still rising for population

Estimated market : 2 million users;
For these users we solve a real problem in terms of business tools - we give them an international business search engine powered with alerts for the things you search and business matching.
[ “Search” - “Compare” - “Buy” trama ]

Barriers to enter the market : None. We can do it technically, the market is ready, educated, we have all the means we need to launch a product. Maybe we will have barriers to make the perfect product. Strengths : We have a growing market that we know. We know also how users act and react. Social Media education made a lot for people understanding the networks and platforms. Mobile usage is in trend. We have an easy-to-understand product. Weakness : Strong websites with business components that can turn to this kind of services. B2B traditional websites or catalogues modernising.

Product : subscription, setup account, use the tools like : setup alerts, keywords, cluster
Price : Freemium > free subscription, free usage, pay if results : 1 Euro / biz keyword or alert
We trade INFORMATION and take advantage when information is MATCHING. [businessplan]

#4 The Project Owner

Claudiu Gamulescu, 36 years, married, 1 child
Entrepreneur since 1998, I started an internet business and remained stick to this domain. Diploma of International Relationships - World Economy at Economics Academy (Bucharest), MBA in Commerce, phD in e-Commerce, i did also a lot of knowledge sharing in positions as professor (Economics Academy), trainer, coach, mentor, speaker, consultant.

The B2B experience started in 1999 when founded the project "Virtual Business Center", then 2003, creating and managing at ClubAfaceri.ro (Business Club). The way is going up from department (VBC-Arges), country (CA-Romania), and now Europe for businessoo.com.

In Romania i am managing partner in the company Europe Internet Invest, active supervising the development of the projects and guiding them in the path ideas/ prototype/ product beta/ product test/ market/ spin-off. In these 12-years entrepreneurship experience (one year i had corporate work) the biggest success was a consultancy brand named Underclick.ro (since 2004).

In France, I live since January 2011 (Lyon), integrating in the French language and business culture. My goal is to implement businessoo.com in Western Europe and to make it "the product" in the next 5 years. [businessplan] [personal blog]

#5 Status of the Project

Short Term (1 year) - Launch of the 1.01 Platform and early-adopting users buzz, RO/FR test
Medium Term (3 years) - 2.01 Platform (stabile version), cover all Europe in 24 languages
Long Term (10 years) - 3.01 Platform (market changes), Global network

Product Phases
2012 - building the beta version, pre-launch, beta-launch (technical support)
2012 - start building the databases (marketing support)
2012 - launch the product for France, UK, Romania
2013 - start professional selling (human support)
2013 - finishing the 2.01 stable version (technical support)
2013 - register the algorithms (industrial propriety)
2013 - PR and marketing (marketing support)
2013 - Launch of the book series Businessoo.com (first title) (intelectual propriety)
2013 - Launch product for Germany, Spain, Italy and WE Countries
2013 - Launch product for Central and East European Countries
Measure; Scale; Marketing; Overview; Analyze; Decision; Restart .

[businessplan]

#6 Financial Status

Cost of Activities :
a) Creating the database (opt-in) and input clients / Financial + Salaries
b) Maintaining and improving our algorithms / Salaries
c) Creating value and activity inside the platform / -
d) Finding representants and local partners in countries / Financial
e) Extracting statistics and data from system / Salaries
f) Using the data to promote (Marketing or PR) / Salaries
g) Investing in system, always having in mind the phrase “keep it simple” / Financial + Salaries
h) Stabilizing the product in B2B market / Financial

Users evolution (planned)
2012 (2000), 2013 (15.000), 2014 (50.000), 2015 (100.000), 2016 (150.000)

Pessimistic Turnover evolution (planned)
2012 (3400 €), 2013 (34650 €), 2014 (153500 €), 2015 (383000 €), 2016 (688500 €)
The business will be ready to exit incubation end 2013, and will have up to 10 employees end 2016

[businessplan] [figures on demand]

#7 We need

Business Phases
2012 - finish the BETA product (Claudiu Gamulescu, supplier Kubu, auto financed)
2012 - finish the BETA mobile app (Claudiu Gamulescu, supplier Appscend, auto financed)
2012 - incubation in Laval Technopole - preparing the company
2013 - creation of company and hire progressive up to 10 people from 2013 to 2016
Auto Financing : 20.000 Euro + Managing the project + Writing one book

Envelope Incubation needed : 25.000 Euro used in :
5.000 Euro - consolidate the network of partners / representants in all European countries
5.000 Euro - consolidate the image of the product and comm materials
5.000 Euro - preparing the file to obtain financing from the bank or business angel
5.000 Euro - up to 10 entrepreneur big events in WE Countries / study & market
5.000 Euro - 20 deplacements at Laval until the creation of company .

[businessplan]